Fish Oil Pills for a Healthy Heart: What's the Best Brand?

Fish oil pills are one source of eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) - those amazing omega-3 essential fatty acids that are proven to promote heart health and more. The American Heart Association (AHA), the U.S. Food and Drug Administration (FDA) and the World Health Organization (WHO) all recommend fish oil pills for reducing the risk of heart disease. And there are so many brands on the market, it's enough to make your head swim.

The Best Fish Oil Pills Would Meet All of These Criteria:

  • Reduce LDL ("bad") cholesterol
  • Increase HDL ("good") cholesterol
  • Purity and Safety: No mercury, lead, PCBs, dioxins or pesticides
  • Bioavailability (the amount your cells absorb): Nearly 100%
  • Antioxidant Potency: Higher than Vitamins A and E, CoQ10 and most others
  • Ratio of omega-3 to omega-6: Very high
  • Stability: Won't turn rancid
  • Preservatives and other Additives: None
  • Negative Side Effects: None (except seafood allergy)

But There's No Such Thing in Any Fish Oil Brand

Until recently, fish oil pills were the best source of omega 3 and one of the smartest things you could take for your health, no matter your age or condition. But science and technology have marched on. Today even the best fish oil can't hold a candle to krill oil.

This tiny deepwater crustacean and the one company that developed the technology to make krill oil capsules without losing any of the krill's superior nutritive value have made fish oil pills obsolete. Exaggeration? Not when you understand the differences between ordinary fish oil and Neptune Krill Oil (NKO™) made by Neptune Technologies and Bioresources Inc.

Just Look at the Differences - They Speak for Themselves

Effect on Cholesterol

Did you know that fish oil does next-to-nothing to increase good cholesterol, and that it can actually increase bad cholesterol? That doesn't seem right, as fish oil is universally recommended for heart health. But it's true, as revealed in countless studies summarized by Mayo Clinic researchers. Quoting from Mayo's website2:

  • "Fish Oil Effect on Triglycerides: Omega-3 fatty acids EPA and DHA in fish oil and fish oil supplements are scientifically proven to significantly reduce blood triglyceride levels. The higher the dose, the greater the reduction.
  • "Fish Oil Effect on HDL (Good) Cholesterol: Omega-3 fish oil supplements 'appear to cause small improvements by 1-3%.'
  • "Fish Oil Effect on LDL (Bad) Cholesterol: Increases (worsening) of LDL cholesterol levels 'by 5-10% are also observed.'"
  • "Therefore, for individuals with high blood levels of total cholesterol or low-density lipoprotein (LDL), significant improvements will not likely be seen, and a different treatment should be selected," the report concluded.

By contrast, Neptune Krill Oil has been scientifically proven to reduce total cholesterol by 17.90%, LDL by 39.15% and triglycerides by 26.51% while increasing HDL by 59.64% in a 90-day, double blind, randomized trial1,3.

Purity and Safety

  • Fish oil pills can pose health risks because many species of fish are contaminated with dangerous environmental toxins. These include heavy metals (mercury, lead etc.), industrial chemicals (PCBs), pesticides (DDT etc.), and dioxins (a group of hundreds of chemicals that are an unintentional byproduct of many industrial processes involving chlorine). Some of these substances can build up in the body over time, causing problems ranging from small changes to birth defects and cancer. Even women who eat contaminated fish months or years before becoming pregnant may have children who are slow to develop as a result. The best fish oils are processed to remove contaminants, but this damages the delicate omega-3 molecules and depletes their nutritive value. Whether you can trust claims of purity, safety and even quality (many brands are made of whatever species shows up in the net) is also an issue.
  • Krill oil poses no health risks. While fish become contaminated because they live in polluted waters on a diet of other contaminated fish, krill are not exposed to contaminants because they're at the bottom of the food chain and they eat only algae. Moreover, NKO™ is made exclusively of the premium Euphausia superba species that exist in the Antarctic Ocean: the cleanest waters on Earth.

Bioavialability (How Much Nutrition Your Cells Absorb and Use)

  • Fish oil's omega-3 fatty acids are only 61-65% bioavailable. That's because they're attached to triglycerides. Sometimes triglycerides won't release their fatty acids. When they do, the body must perform one or two enzyme steps. Even then, penetration of the cell is difficult.
  • NKO™ is scientifically validated 95-98% bioavailable. That's because its omega-3 fatty acids are bonded to phospholipids: the exact building blocks and gatekeepers of every cell in your body and brain. Since the krill's omega-3s are already in the same form as your cell membranes, they penetrate your cells easily, even crossing the blood-brain barrier to nourish brain tissue.

Antioxidant Potency

Antioxidants are molecules that are considered critical for helping the body fight heart disease, aging and certain cancers. They do this by neutralizing the free radicals that damage cells. Antioxidant power is scientifically measured by the ORAC scale (Oxygen Radical Absorption Capacity).

  • The ORAC value of fish oil is 8.
  • The ORAC value of NKO™ is 378: 48 times greater than fish oil, 34 times greater than CoQ-10 and 302 times greater than Vitamins A and E. The krill alone contains several antioxidants including ultra-potent, esterified astaxanthin. "Esterified" means that this antioxidant is completely metabolized by the body.

Omega-3 to Omega-6 Ratio.

Omega-3 reduces inflammation; omega-6 increases it. Most Americans are deficient in omega-3 and severely overdosed with omega-6, having dietary ratios of 1:20 and worse. This fact is thought to be a key reason for the rise in inflammatory disorders such as cardiovascular disease, arthritis, acne, allergies and more.

  • Most fish oil has an omega 3/6 ratio of 3:1 or lower.
  • NKO™'s omega 3/6 ratio is 15:1. That's 15 parts omega-3 to 1 part omega-6 - a wealth of inflammation-fighting nutrition for cardiovascular health and more.

Stability and Preservatives

  • Fish oil is notorious for turning rancid under normal conditions despite the addition of preservatives (which aren't good for you either).
  • NKO™ is scientifically validated stable under normal conditions and requires no preservatives or additives to keep it so. Its strong antioxidant power keeps it fresh.

Negative Side Effects (Other than for Seafood-Allergic Users)

  • Some fish oil pills cause gastric reflux and other negative side effects.
  • No negative side effects have been reported for NKO™.

Make NKO™ Your Daily Staple for Life. You'll be Using the Safest, Richest Form of Omega-3 Ever Known to Science.

No other animal source combines Omega-3s, phospholipids and esterified astaxanthin antioxidants: the three nutrients upon which all of life depends. It's "Nature's Perfect Recipe" for not only cardiovascular support but a long list of additional potential health benefits1. And virtually all of it will penetrate, nourish and protect your cells.

Backed by scientific validation and made with a patented cold extraction process that preserves its fullest potential, NKO™ is the only krill oil with worldwide regulatory approval by the FDA as a new dietary product.

Simply, you're looking at the most effective omega-3 nutritional supplement on the market today. Always look for the "NKO" trademark on any private-labeled krill oil.


2Mayo Clinic, Omega-3 Fatty Acids, Fish Oil, and Alpha-Linolenic Acid

3Bunea, R, El Farrah, K, Deutch, L, Evaluation of the Effects of Neptune Krill Oil on the Clinical Course of Hyperlipidemia, Alternative Medicine Review Vol 9 #4 2004;420-448 - click here for pdf download

1Statements on this website have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Precautions: If you are pregnant, nursing, allergic to fish or shellfish, have a blood coagulation condition, are taking anticoagulants such as warfarin, or are currently under a physician's care for a health condition, please consult a healthcare professional prior to use.

NKO™ is a trademark of its manufacturer, Neptune Technologies and Bioresources, Inc.